Brands
Regarded as a baking authority, with more than 100 years of experience around the world, Pillsbury has the top brands in the Philippine cake and brownie baking mix, and no-bake dessert mix segments. It is the trusted brand in all-purpose flour and cornstarch – known for its superior quality when used as cooking ingredients for everyday deep-fried or sautéed dishes.
Local
Gold Medal offers locally manufactured all purpose flour, and Pillsbury covers a range of local flour mixes, from sweet to savory. Combined, Gold Medal and Pillsbury make General Mills the market leader in retail flour mix sales.
Imported
General Mills Foods imports the brands Betty Crocker, Old El Paso, Bacos and Progresso. Pillsbury is the country’s No. 1 brand in the flour baking mixes category, and holds a strong position in the hotcakes segment. Kids find hotcakes delicious for breakfast, and moms love to serve them because they are fortified with vitamins A, B1 and B2, plus iron, and are certified by the Philippine Department
